Defining idea and concept behind local and international ads...
Idea:CNY REUNION DINNER
CONCEPT : ON THE CHINESE SCHOOL,TEACHER ASK STUDENTS TO DRAW THEIR REUNION DINNER.BUT ONE STUDENT CANNOT DRAW IT BECAUSE HE BEEN RAISED IN ORPHANAGE SCHOOL.
Idea : rat trap , cheese , rat , strong
concept : A rat going for cheese on the rat trap and get trap.Suddenly the rat pull the bar like it were exercising.
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